By Judith Hayes ©2013
When Google launched Panda in 2011, the world of SEO changed in an instant. Although never publicly stated, it is obvious that “content farms” are the main target of these changes. As winners and losers of the new algorithm become known, it’s easy to recognize that publishing vast amounts of poorly written content, spun over and over again, is and will forever be unacceptable to Google.
Most business owners trust the content portion of their website to the Webmaster, but like any other industry, web design has its specialists. Few Webmasters can do the coding, the design, create the graphics, take stellar images, and write unique content. All of these specialties are important to good SEO strategies.
1. Take care of the head section of your source code. The title tag determines how your website will be indexed. It tells the search engine what your website represents, and whether it is a business or personal website. It is also the first information people learn about your site. It’s good to include a keyword in your title tag, but only one or two. If your company name is Jones and Sons, it doesn’t tell the person that sees it any information about what you do. It would be better to title it Jones and Sons, Vintage Car Restoration. The reader now knows exactly what Jones and Sons can offer them. Don’t make a list of keywords in the description tag. Write the description in a complete sentence. The description could read, Jones and Sons accurately restores vintage Ford and Chevrolet automobiles with authentic parts and accessories. This wording provides an accurate description of what the business offers the consumer.
2. Place alt attributes on all your images to give the search engines more information about your web page content. Search engines can’t see your image but they can read what you tell them. If you have three images of vintage cars on your page, do not use “vintage car” as the alt attribute on all three images. Instead, list the name, model, and year of the car as the alt attribute. When your alt attribute has relevance, it improves your chance of higher rankings.
3. Use only unique quality content on your site. In Google’s opinion, content is the most critical area of your website. Don’t risk the wrath of Google by reusing content that has been used by dozens of sites. Free content is free because it has no value. If you are not an excellent writer, hire one. There are qualified writers who can provide quality content for your website or blog in a way Google appreciates. Don’t scrimp when it comes to content. In order to convert visitors to consumers, you must offer some real value on your website.
1. Don’t hide text anywhere. Don’t make text white or off white, and don’t stuff text in Meta tags. You will get caught and the price you pay results in lost rankings. If you allow your SEO guy to cheat, you will still pay the penalty.
2. Don’t scrape (steal) content from another website. It’s a criminal violation of copyright law. Don’t let your SEO guy or gal tell you it is “fair use.”
3. Don’t purchase links. Google doesn’t like it and you will be penalized.
Following good SEO techniques is more important than ever. Remember, Google shines on those websites that use ethical SEO strategies and punishes those that cheat. It’s a new era of SEO and you and your website can be among the winners by using ethical SEO techniques.
Copyright Judith Hayes 2013 Visit Judith’s Website to discover what she can do for you!